The objectives of the Maharashtra Agricultural Competitiveness Project (MACP) are
to develop more competitive marketing systems, improve market access for farmers,
increase private sector participation in agriculture and allied sectors, improve
competitiveness of farmers by capacity building measures, establish and strengthen
backward and forward linkages.
MACP aims at creating of knowledge base to be used by the farmers along with the
dissemination of market information and market intelligence. It is proposed to create
new alternative channels for marketing of agriculture produce like formation of
Common Service Centers, Rural Haat development, establishing e-trading platforms
and linkage with spot exchange. Besides this with the help of additional knowledge,
the farmer would sell his agricultural produce in the existing markets as well as
in the proposed alternative markets. Therefore the existing markets viz. Agriculture
Produce Market Committees (APMCs) are proposed to be modernized for this purpose.